What Keeps Dissatisfied SMBs from Switching?

Even when SMBs are unhappy with a vendor, they may not be able to switch easily. From roughly a quarter to over two in five SMBs, depending on headcount, say the lack of a clearly better alternative keeps them from switching.

Other barriers to switching include the fear of disrupting operations, and a vendor’s integration into the SMB’s workflows.

‍What Keeps Unhappy SMB Customers From Switching

These findings are from Bredin’s SMB MarketPulse, our subscription research service.

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