What Works in SMB Onboarding

What Works in SMB Onboarding

New Bredin research with 800 SMB principals in the US, the UK, Germany and India reveals the leading reasons SMBs abandon the onboarding process. It also uncovers what they want most when getting started with a new vendor.

The top reason US SMBs abandon onboarding:

• Very small businesses (VSBs, 1–19 employees) and small businesses (SBs, 20-99 employees): Inadequate support
• Midsized businesses (MBs, 100–1,000 employees): Technical failures

What US SMBs want during onboarding with a new vendor, by company size:

• VSBs: Clear instructions on using the product or service
• SBs: Support available whenever needed
• MBs: Easy setup and integration

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