SMBs Are Making Purchase Decisions Faster

A recent Bredin survey of 800 SMB principals shows that purchase decision-making is accelerating among larger U.S. SMBs, and SMBs in India and the UK. Business owners are using AI and streamlining team communication to expedite decisions. The need to respond to rapid changes in technology, competition and geopolitics is also driving increased speed.

Larger U.S. SMBs Are Accelerating Decision-making

‍SMBs making major purchasing and strategic decisions faster today versus six months ago:

       •  36% of very small businesses (VSBs, 1–19 employees)

       •  59% of small businesses (SBs, 20–99 employees)

       •  81% of midsized businesses (MBs, 100–1,000 employees)

‍U.S. SMB Decision Timing‍

‍Compared to six months ago, how quickly is your business making major purchasing or strategic decisions?

SMBs in the UK, Germany and India Are Also Accelerating

‍SMBs in India are especially focused on making major purchasing and strategic decisions faster today than just six months ago:

       •  76% in India

       •  62% in the UK

       •  42% in Germany

‍UK, Germany, and India SMB Decision Timing‍

‍Compared to six months ago, how quickly is your business making major purchasing or strategic decisions?

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