SMB MarketPulse

Monthly GTM intelligence to win and grow small business customers

SMB MarketPulse is an annual subscription to monthly research and actionable insights on selling and marketing to small and midsized businesses.

The priorities and buying behaviors of small and midsized businesses (SMBs) are always changing. SMB MarketPulse gives demand generation, sales, voice of the customer, product marketing and channel teams the ongoing market intelligence they need to understand these shifts and adapt with confidence.

Each SMB MarketPulse report is based on a survey of 500 U.S. SMB decision-makers and explores a different aspect of the SMB buyer journey to keep your team current on what works in selling and marketing to SMBs.

It provides unparalleled insight into the SMB mindset, purchase plans, and buying motivators.

SMB MarketPulse helps you:

Validate go-to-market strategies with current SMB market insights
Refine marketing and messaging as SMB needs and priorities evolve
Identify emerging market shifts, buyer needs and purchase triggers before your competitors
Improve campaign performance with proprietary insights into SMB attitudes, behaviors and preferences
Give teams a shared, up-to-date view of the SMB market to inform decisions across the customer journey
Create or strengthen thought leadership, reports and campaigns with original SMB data

Why Subscribe?

Make Better Decisions: Reduce guesswork with monthly insights into changing SMB buyers, priorities and market trends.

Move Faster: Get current market intelligence without waiting months for custom research before adjusting campaigns, messaging and GTM strategies.

Align Teams: Give marketing, product, sales, voice of the customer and channel teams one trusted source of SMB market intelligence.

Strengthen Marketing and Content: Fuel campaigns, webinars, thought leadership, PR and sales conversations with original SMB data and insights.

See Beyond Your Own Customers: Complement CRM, customer feedback and product analytics with an independent view of what is changing across the broader SMB market.

Maximize Your Research Investment: Use SMB MarketPulse for ongoing market intelligence and reserve custom research for strategic questions that require a tailored approach.

What You Get

An SMB MarketPulse subscription includes:

New research each month on the SMB market and customer journey
Alternating updates on SMB sentiment and timely topics such as AI adoption, brand perceptions, and payment preferences
SMB ratings of leading brands across hardware, software and SaaS, banking and fintech, telecom and connectivity, HCM and payroll, payments and POS, marketing and e-commerce, and more
A monthly research readout for your team, with Q&A
Consulting support to help your team interpret findings and put insights into action
Access to an extensive library of SMB MarketPulse reports and other Bredin research
Recordings, presentations, crosstabs and raw data for all SMB MarketPulse reports
The ability to suggest topics for upcoming research
The ability to use SMB MarketPulse data in external communications

Get StartedRequest a sample report or schedule a briefing to see how SMB MarketPulse can strengthen your SMB marketing, market intelligence, and sales and channel performance.

FAQs

What is SMB MarketPulse?

SMB MarketPulse is an annual subscription to monthly SMB research. Each report explores a different aspect of the SMB customer journey to help teams stay current on changing SMB needs, priorities and plans. The insights help your team improve marketing, sales and channel performance.

How many SMBs does Bredin survey for each report?

Each monthly report is based on a survey of 500 decision-makers at U.S. companies with up to 1,000 employees.

What topics does SMB MarketPulse cover?

Each month, SMB MarketPulse takes an in-depth look at a different aspect of the SMB sales cycle. The topics include information sources, the buying process, purchasing plans, vendor selling best practices, channel preferences, content marketing, conversion, onboarding, customer service, and loyalty and retention.

SMB MarketPulse alternates monthly updates on SMB sentiment with research on timely topics such as AI adoption, workforce plans, payment preferences, and an annual assessment of leading B2SMB brands.

Who is SMB MarketPulse for?

SMB MarketPulse is built for marketing, sales, product, voice of the customer, and channel teams at companies that market and sell to SMBs. It is especially useful for teams that need ongoing SMB market intelligence to inform strategy, messaging, campaigns, content, customer experience, and sales and channel support.

How is SMB MarketPulse different from custom research?

SMB MarketPulse is a syndicated research subscription that provides new SMB market intelligence every month on a set schedule. Custom research is designed around a specific question, audience, or business challenge unique to your organization.

Bredin also offers custom SMB research as a separate service.

Can I use the data for content marketing?

Yes. Subscribers can use SMB MarketPulse data to strengthen thought leadership, reports, content, PR, social media, and sales enablement campaigns.

Can I get help interpreting the data?

Yes. Every subscription includes a monthly research readout and Q&A with Bredin’s research team, along with access to Bredin principals for consultation and help applying the findings.

How does a subscription work?

A subscription allows an unlimited number of colleagues within your organization to attend monthly readouts, access Bredin research through the subscriber portal and request additional data or help interpreting findings.

Can I see a sample report before subscribing?

Yes. Contact Bredin to request a sample report or schedule a briefing.

What does an SMB MarketPulse subscription cost?

Contact Bredin for pricing and subscription information.

SMB MarketPulse Topic Schedule

Each month's report explores a different aspect of how SMBs discover, evaluate, and buy products and services, with findings by headcount, along with updated business sentiment data or a featured topic on an emerging issue affecting the SMB market.

JANUARY 2026
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Top Information Sources Across the Sales Cycle
‍The media SMBs use to research, evaluate, and purchase products and services
SMB Sentiment Tracker

FEBRUARY 2026
‍

Building Loyalty
‍Assessing and enhancing loyalty, and making the most of loyalty programs
Hot Topic: SMB Use of AI

MARCH 2026
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Channel Preferences
Understanding channel preferences, motivations, pain points, and opportunities to optimize the SMB sales mix
‍SMB Sentiment Tracker

APRIL
2026
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How to Onboard to Keep SMBs
New customer setup and support; preferred communication channels for cross-sell and promotions
Hot Topic: SMB Digital Marketing

MAY
2026
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Using Content to Acquire and Retain SMBs
‍Best formats, most compelling topics, and attributes of successful content to attain trusted advisor status
‍SMB Sentiment Tracker

JUNE
2026
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Winning at SMB Sales
Purchase triggers and levers, high-impact conversion tactics
‍Hot Topic: Hiring and Workforce Plans

JULY
2026
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Best-in-Class SMB Customer Service
Post-purchase service expectations, self-service standards, optimal digital support, and preferred service channels
‍SMB Sentiment Tracker

AUGUST
2026
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Boosting Retention
Drivers of satisfaction, unmet needs, and churn risk factors
‍Hot Topic: SMB Use of AI (update)

SEPTEMBER
2026

Effective Cross-Sell and Upsell
Top tactics and messaging to drive SMB cross-sell and boost share of wallet
SMB Sentiment Tracker‍

OCTOBER
2026
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2027 Outlook and Purchasing Plans
Optimism, spending plans, purchase drivers, and conversion tactics
Hot Topic: Annual Brand Assessment

NOVEMBER 2026
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An Inside View of SMB Purchase Decision-Making
Timing, team and third-party roles, levers and impediments
‍SMB Sentiment Tracker

DECEMBER
2026
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The State of SMB Digital Transformation
Tech attitudes, drivers, priorities, outcomes, barriers, and the role of AI
Hot Topic: SMB Payments Preferences

2027 Calender

JANUARY 2027
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‍

Why SMBs Change Vendors
‍What opens the door for challengers, and the factors that influence competitive purchase decisions
SMB Sentiment Tracker

FEBRUARY 2027
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How SMBs Discover New Vendors
‍The sources SMBs rely on to find providers of business products and services, and how they narrow their options
Hot Topic: SMB Use of AI

MARCH 2027
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SMB Purchase Decision-making
‍Timing, team and third-party roles, how research is changing, levers and impediments
‍SMB Sentiment Tracker

APRIL
2027
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Boosting Awareness, Trust and Conversion
‍The media, messaging, and offers that work best to drive sales
Hot Topic: SMB Digital Marketing

MAY
2027
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Optimizing Sales Channels
‍Understanding channel preferences, motivations, pain points, and opportunities to optimize the SMB sales mix
‍SMB Sentiment Tracker

JUNE
2027
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Content for Awareness and Acquisition
‍Best formats, most compelling topics, and attributes of successful content to attain trusted advisor status
‍Hot Topic: Hiring and Workforce Plans

JULY
2027
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‍

Winning Sales Conversations
‍Purchase triggers and levers, high-impact outreach tactics
‍SMB Sentiment Tracker

AUGUST
2027
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Successful SMB Onboarding
‍New customer setup and support; preferred communication channels for cross-sell and promotions
‍Hot Topic: SMB Use of AI (update)

SEPTEMBER
2027

Winning Through Partners
‍Best ways to enable partner sales success, and to succeed with product/service partnerships
SMB Sentiment Tracker‍

OCTOBER
2027
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2028 SMB Outlook and Purchasing Plans
‍Optimism, spending and budget plans, purchase drivers and blockers, and conversion tactics
Hot Topic: Annual Brand Assessment

NOVEMBER 2027
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Increasing Customer Retention and Share of Wallet
‍Drivers of satisfaction and loyalty, unmet needs, and churn risk factors
‍SMB Sentiment Tracker

DECEMBER
2‍027
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State of the Art: SMBs, AI, and Technology
‍Tech investment priorities, AI and cloud adoption and use, digital transformation, and remote work
Hot Topic: SMB Payments Preferences

Want to learn more about how SMB MarketPulse can improve your SMB marketing ROI?