Full-service qualitative, quantitative, and hybrid market research to support your thought leadership, customer acquisition, and product objectives in the SMB market. Our boutique agency approach ensures rigorous quality and smooth execution, delivering clear, actionable insights through proven market research processes across North America, EMEA, APAC, and LATAM.
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Offerings
Deep insights for:
• GTM planning
• Product strategy
Quick-turn data for:
• Content marketing
• Social visibility
Bredin is the only market research firm purpose-built for companies targeting SMBs.
Bredin is:
- Unparalleled in its understanding of the SMB market and unmatched in its ability to deliver the exact SMB respondents by company size, revenue, location, decision-making role, or other specification.
- Time-tested and proven to generate questionnaires that combine SMB-appropriate questions and a strong throughline to deliver on project objectives.
- The go-to resource for granular SMB research used in thought leadership, marketing, or customer acquisition campaigns.
- Used by leaders in technology, payments, HR, and more to fuel innovation across product, brand, and content strategy.
- Ideal for brands launching new products, entering new markets, or shaping strategy around fast-evolving themes like AI transformation and regional market dynamics.
Methodologies
Qualitative researchincluding one-on-one, in-depth interviews; workshops; or in-person and online focus groups to obtain a real-world understanding of SMB preferences, attitudes, motivations, and drivers.
Quantitative research and advanced statistical analyses to assess customer or prospect needs, attitudes, preferences, and behaviors; identify key market segments and personas; clarify competitive positioning; and provide other key market insights — or to generate data for content, PR, social, or sales campaigns.
Mixed-mode surveys with 1:1 intercepts and quali-quant surveys or focus groups to provide a richer understanding of attitudes, perceptions, motivators, purchase plans, and more.
Analytics
We provide a full suite of analytics to support your research objectives, including:
- Conjoint analysis, including a market simulator
- Correlation analysis
- Key driver analysis
- MaxDiff
- Path analysis
- Perceptual mapping
- Pricing
- Segmentation
- Sig testing/crosstab tables
Audience
We can survey the precise audience you want by:
- Role: BDM or functional head
- Level: C-suite to sole contributor
- Geo: Metro area to worldwide
- Industry: Two- to six-digit NAICS level
- Size: Headcount or revenue
- Other qualifiers: Business age, product usage, purchase intent, etc.
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