What Makes SMB Customers Consider Leaving

What Makes SMB Customers Consider Leaving

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New Bredin research with 500 U.S. SMB principals finds that 63% of SMBs say poor customer service or slow issue resolution would make them consider switching from a vendor. Price increases and products or services that don’t meet expectations can also put retention at risk.

The factors that put retention at risk vary considerably by company size.

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‍What Puts SMB Customer Retention at Risk

These findings are from Bredin’s SMB MarketPulse, our subscription research service.

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