What SMBs Don’t Like About Loyalty Programs

What SMBs Don’t Like About Loyalty Programs

What are the concerns that SMBs have with loyalty programs? To find out Bredin surveyed 500 U.S. SMB principals.

For very small businesses (VSBs, with 1-19 employees) and small businesses (SBs, with 20-99 employees), the most common complaints about loyalty programs are the limited options that they provide and the slow accumulation of rewards.

Slow rewards accumulation is also the top complaint of midsized businesses (MBs, with 100-500 employees), followed by unclear program terms and difficulty redeeming rewards.

SMB Challenges With Loyalty Programs

What SMBs do like — in a financial services loyalty program

SMBs have strong opinions about what works in vendor loyalty programs. For example, when asked about the benefits that would motivate them to join the loyalty program of a financial services provider such as a bank or credit card issuer, the ability to use more than their available credit when needed is the number one motivator across the board.After that, VSBs want to get money back after a certain number of draws (such as withdrawals or debit transactions), and referral bonuses. SBs want discounted access to business software, while MBs want discounted access to financial advisory services, such as personalized credit counseling.

What SMBs Want in a Financial Services Loyalty Program

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