Most SMBs are Open to Switching Vendors

Our latest global survey of 800 SMB decision-makers shows that more than two-thirds of SMBs in the U.S., UK, Germany and India are open to switching product and service vendors.

U.S. SMB Openness to Switching Providers

‍In the U.S., willingness to switch vendors increases with company headcount. The percentage of SMBs either seeking new vendors or open to switching providers:

• 67% of very small businesses (VSBs, 1–19 employees)
• 79% of small businesses (SBs, 20–99 employees)
• 93% of midsized businesses (MBs, 100–1,000 employees)

SMB Interest in Switching Providers: U.S.‍

‍Which of the following best describes your company’s openness to switching providers right now?

SMB Openness to Switching Providers: India, UK, and Germany‍

More than two-thirds of global SMBs are open to new vendors:

• 84% in India
• 82% in the UK
• 69% in Germany

‍SMB Interest in Switching Providers: UK, Germany, and India

‍‍Which of the following best describes your company’s openness to switching providers right now?

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