How Often Do SMBs Consider Switching Vendors?

How Often Do SMBs Consider Switching Vendors?

Bredin’s latest survey finds that between a third and two-thirds of SMBs, depending on headcount, consider switching vendors at least once a year. This is true across every vendor category surveyed, including financial services, professional services, and technology. Roughly one-third of the smallest businesses reconsider vendors annually.

Larger SMBs Consider Switching Vendors More Often

How switching varies by vendor type

• More than half of small (51%) and midsize (58%) businesses consider switching IT support and consulting providers at least annually, compared with 32% of very small businesses.
• Office technology such as PCs and servers follows the same pattern, at 32% of very small, 49% of small and 60% of midsize businesses.
• In all three categories, small and midsize businesses are significantly more likely than very small businesses to consider switching.

To learn more about boosting customer retention, request our new research Earning SMB Loyalty.

For more, see why most SMBs are open to switching vendors, what makes SMB customers consider leaving and what keeps dissatisfied SMBs from switching.

‍Need expert SMB insight? With an exclusive focus on the SMB market, decades of research experience, and advanced data tools, Bredin delivers actionable custom, omnibus, and syndicated research. Contact us to learn how we can support your GTM, product, content, PR, and sales goals.