SMB Market Intelligence:
UK SMB Market Intelligence
Are UK small businesses growing?
Yes. Two in five UK SMBs are actively growing, and only 2% are winding down, according to recent Bredin research. The data points to a resilient business environment even amid inflation and broader macroeconomic pressure.
What are the biggest challenges facing UK small businesses?
Inflation is the top concern among UK SMBs, ranking above all other business challenges in recent Bredin research. Despite this, hiring intent and growth plans remain strong, suggesting businesses are finding ways to manage cost pressure while continuing to invest.
Are UK small businesses hiring?
Yes. 60% of UK SMBs plan to increase full-time headcount in the next 12 months, making hiring one of the clearest signals of confidence in the current UK small business market.
What do UK small businesses look for when making a purchase?
Speed and reliability of delivery is the top purchasing priority for UK SMBs, followed by clear pricing and ease of use. For companies selling into the UK SMB market, these three factors are the most important drivers of purchase decisions.
How does inflation affect UK small business behavior?
Inflation is the leading business challenge for UK SMBs, but it has not significantly dampened growth or hiring plans. Businesses appear to be absorbing cost pressure while continuing to pursue new opportunities, which suggests that resilience and adaptability are defining characteristics of the current UK SMB market.
What is the outlook for the UK SMB market?
The outlook is cautiously optimistic. Growth activity is high, hiring intent is strong, and purchasing behavior reflects businesses that are actively investing rather than pulling back. For corporate marketers targeting the UK SMB segment, the data suggests an audience that is engaged, growing, and making active purchasing decisions despite economic headwinds.
About this research
These findings come from a recent Bredin survey of decision makers at UK companies with up to 1,000 employees.
