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The Bredin Report
“We want to make investing easy and simple for everyone”
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John Carter
CEO & Founder of Corporately X
Recent research-based content projects include:
Thought Leadership Report
Product usage and messaging
We conducted focus groups for a major online conferencing vendor to determine usage, brand perception, and reaction to various communications and positioning concepts.
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Thought Leadership Report
Product requirements
For a major wireless communications vendor, we conducted IDIs with 15 participants in each of three key industries as a first step towards defining industry-specific product requirements.
Thought Leadership Report
Journey map development
For a challenger financial management application vendor, we conducted in-depth interviews with small service businesses to uncover opportunities to extend the brand into new offerings.
Technology reseller training needs
For a major networking equipment manufacturer, we conducted a phone survey of 50 reseller partners to determine their training format preferences. The presentation helped to define the educational programs that were offered at a series of reseller training roadshows.