Insights and Outreach to Drive SMB Revenue

Smarter targeting. Stronger campaigns. Better results.

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Gain deep, actionable SMB insights with Bredin’s proven research expertise—crafted specifically for marketing experts who demand results.

Our work is:

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Actionable

Our team starts with business objectives and determines the analytical plan before we design research methodologies and questionnaires. We also deliver the interpretation necessary to put data into action.

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High Quality

Bredin works with top panel providers and continually evolves its relationships to deliver high-quality responses from the promised audience. Our Q&A is rigorous and continually advancing to ensure accurate insights.

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Granular

Bredin’s three decades in the SMB market makes us uniquely qualified to help your team devise a research project with a detailed audience definition and focus. This approach results in relevant and meaningful research.

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Supported by Strong Questionnaire Development

Our experience in B2SMB research and our in-depth understanding of SMBs result in the best-possible questionnaires. Bredin’s custom questionnaires are created in close collaboration with clients.

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Affordable and Efficient

Bredin is committed to accurate timelines, fair pricing, and efficient project management. We are proud of our long-time client relationships and consider them a testament to our service.

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What our clients say:

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Bredin has been like an extension of my product marketing team. Customer insights form the bedrock of a good messaging strategy, and Bredin makes it easier to gather those.With Bredin's research services we've not only been able to validate our various hypotheses, but also uncover insights that we had never considered.  For example, in one instance we were able to identify an entirely new customer segment that we had not considered as part of our Total Addressable Market (TAM); and in another study we were able to identify the viability of a marketing channel (direct mail) that we had not deemed worthwhile.  If you are a marketing leader and need help gathering useful customer insights, then you cannot go wrong with Bredin.

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Mukul Sheopory
Former Director, SMB Product Marketing, RingCentral
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I highly value Bredin’s expertise in the SMB space, their A+ client management, and strong graphic design competencies. Had a great experience working with them recently and look forward to doing so again in the future!






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Matt Davis
Principal Product Manager, Microsoft
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Bredin is an invaluable partner. Their ability to develop fully custom surveys — designed from the ground up rather than relying on pre-written questions — ensures that insights are highly relevant and actionable. Their rigorous approach to questionnaire design and respondent quality delivers trustworthy data, and their in-depth analysis translates complex findings into clear, strategic takeaways.For us, the insights Bredin provides power data-led content, from blogs and ebooks to attention-grabbing numerical data points for email and social. Their work also fuels compelling infographics and third-party insights that elevate thought leadership and brand campaigns. Bredin’s expertise always makes a measurable impact on content effectiveness and audience engagement.

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Lisa Oda
Former Senior Director of Marketing, Pure Storage
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Bredin provided high-value and actionable insights, which were granular and based on good-quality respondents. The team's insightful questionnaire, deep focus on the SMB segment, and attention to respondent quality gave us data that helped us in our go-to-market efforts.






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Neeharika Nagisetty
Sr Director, Solutions Marketing, Global Payments
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I've had the pleasure of working with Bredin for more than five years, during my time at Intuit, a large global organization, and while I was at Brightflow AI, a small fintech startup. Their team is brilliant, their SMB research is unmatched.





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Mackenzie Pedroza
former Marketing Director, Brightflow AI
Mukul Photo

“You cannot go wrong with Bredin”

Customer insights form the bedrock of a good messaging strategy, and Bredin makes it easier to gather those. With Bredin's research services, we've not only been able to validate our various hypotheses, but also uncover insights that we had never considered. If you are a marketing leader and need help gathering useful customer insights, then you cannot go wrong with Bredin.

Mukul Sheopory
Former Director, SMB Product Marketing, RingCentral
Matt Davis photo

“A+ client management”

I highly value Bredin’s expertise in the SMB space, their A+ client management, and strong graphic design competencies. Had a great experience working with them recently and look forward to doing so again in the future!

Matt Davis
Principal Product Manager, Microsoft
Lisa Oda Photo

"Bredin is an invaluable partner."

Bredin is an invaluable partner. Their ability to develop fully custom surveys — designed from the ground up rather than relying on pre-written questions — ensures that insights are highly relevant and actionable. Their rigorous approach to questionnaire design and respondent quality delivers trustworthy data, and their in-depth analysis translates complex findings into clear, strategic takeaways.

Lisa Oda
Former Senior Director of Marketing, Pure Storage
Neeharika photo

"Bredin provided high-value and actionable insights"

Bredin provided high-value and actionable insights, which were granular and based on good-quality respondents. The team's insightful questionnaire, deep focus on the SMB segment, and attention to respondent quality gave us data that helped us in our go-to-market efforts.

Neeharika Nagisetty
Senior Director, Solutions Marketing, Global Payments
Mackenzie photo

"Their team is brilliant, their SMB research is unmatched"

I've had the pleasure of working with Bredin for more than five years during my time at Intuit, a large global organization, and while I was at Brightflow AI, a small fintech startup. Their team is brilliant; their SMB research is unmatched.

Mackenzie Pedroza
Former Marketing Director, Brightflow AI
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"Bredin has been an exceptional partner"

Our annual Business Leader Priorities Study is a cornerstone of our thought leadership strategy, and Bredin has been an exceptional partner in bringing it to life for many years. Their ability to surface timely insights into the strategies, challenges and priorities of business owners and decision-makers allows us to turn research into relevant, actionable content that strengthens our connection with the business community and Paychex's reputation as a go-to leader in data insights.

Tracy Thomas
Senior Product Marketing Manager, Paychex