SMB MarketPulse

Monthly GTM intelligence to win and grow small business customers

SMB MarketPulse is an annual subscription to monthly research and actionable insights on selling and marketing to small and midsized businesses.

The priorities and buying behaviors of small and midsized businesses (SMBs) are always changing. SMB MarketPulse gives demand generation, sales, voice of the customer, product marketing and channel teams the ongoing market intelligence they need to understand these shifts and adapt with confidence.

Each SMB MarketPulse report is based on a survey of 500 U.S. SMB decision-makers and explores a different aspect of the SMB buyer journey to keep your team current on what works in selling and marketing to SMBs.

It provides unparalleled insight into the SMB mindset, purchase plans, and buying motivators.

SMB MarketPulse helps you:

Validate go-to-market strategies with current SMB market insights
Refine marketing and messaging as SMB needs and priorities evolve
Identify emerging market shifts, buyer needs and purchase triggers before your competitors
Improve campaign performance with proprietary insights into SMB attitudes, behaviors and preferences
Give teams a shared, up-to-date view of the SMB market to inform decisions across the customer journey
Create or strengthen thought leadership, reports and campaigns with original SMB data

Why Subscribe?

Make Better Decisions: Reduce guesswork with monthly insights into changing SMB buyers, priorities and market trends.

Move Faster: Get current market intelligence without waiting months for custom research before adjusting campaigns, messaging and GTM strategies.

Align Teams: Give marketing, product, sales, voice of the customer and channel teams one trusted source of SMB market intelligence.

Strengthen Marketing and Content: Fuel campaigns, webinars, thought leadership, PR and sales conversations with original SMB data and insights.

See Beyond Your Own Customers: Complement CRM, customer feedback and product analytics with an independent view of what is changing across the broader SMB market.

Maximize Your Research Investment: Use SMB MarketPulse for ongoing market intelligence and reserve custom research for strategic questions that require a tailored approach.

What You Get

An SMB MarketPulse subscription includes:

New research each month on the SMB market and customer journey
Alternating updates on SMB sentiment and timely topics such as AI adoption, brand perceptions, and payment preferences
SMB ratings of leading brands across hardware, software and SaaS, banking and fintech, telecom and connectivity, HCM and payroll, payments and POS, marketing and e-commerce, and more
A monthly research readout for your team, with Q&A
Access to an extensive library of SMB MarketPulse reports and other Bredin research
Recordings, presentations, crosstabs and raw data for all SMB MarketPulse reports
The ability to suggest topics for upcoming research
The ability to use SMB MarketPulse data in external communications

Request a sample report or schedule a briefing to see how SMB MarketPulse can strengthen your SMB marketing, market intelligence, and sales and channel performance.

FAQs

What is SMB MarketPulse?

SMB MarketPulse is an annual subscription to monthly SMB research. Each report explores a different aspect of the SMB customer journey to help teams stay current on changing SMB needs, priorities and plans. The insights help your team improve marketing, sales and channel performance.

How many SMBs does Bredin survey for each report?

Each monthly report is based on a survey of 500 decision-makers at U.S. companies with up to 1,000 employees.

What topics does SMB MarketPulse cover?

Each month, SMB MarketPulse takes an in-depth look at a different aspect of the SMB sales cycle. The topics include information sources, the buying process, purchasing plans, vendor selling best practices, channel preferences, content marketing, conversion, onboarding, customer service, and loyalty and retention.

SMB MarketPulse alternates monthly updates on SMB sentiment with research on timely topics such as AI adoption, workforce plans, payment preferences, and an annual assessment of leading B2SMB brands.

Who is SMB MarketPulse for?

SMB MarketPulse is built for marketing, sales, product, voice of the customer, and channel teams at companies that market and sell to SMBs. It is especially useful for teams that need ongoing SMB market intelligence to inform strategy, messaging, campaigns, content, customer experience, and sales and channel support.

How is SMB MarketPulse different from custom research?

SMB MarketPulse is a syndicated research subscription that provides new SMB market intelligence every month on a set schedule. Custom research is designed around a specific question, audience, or business challenge unique to your organization.

Bredin also offers custom SMB research as a separate service.

Can I use the data for content marketing?

Yes. Subscribers can use SMB MarketPulse data to strengthen thought leadership, reports, content, PR, social media, and sales enablement campaigns.

Can I get help interpreting the data?

Yes. Every subscription includes a monthly research readout and Q&A with Bredin’s research team, along with access to Bredin principals for consultation and help applying the findings.

How does a subscription work?

A subscription allows an unlimited number of colleagues within your organization to attend monthly readouts, access Bredin research through the subscriber portal and request additional data or help interpreting findings.

Can I see a sample report before subscribing?

Yes. Contact Bredin to request a sample report or schedule a briefing.

What does an SMB MarketPulse subscription cost?

Contact Bredin for pricing and subscription information.

SMB MarketPulse Topic Schedule

Each month's report explores a different aspect of how SMBs discover, evaluate, and buy products and services, with findings by headcount, along with updated business sentiment data or a featured topic on an emerging issue affecting the SMB market.

2027 Calendar

JANUARY 2027
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Generate More SMB Demand and Leads
Learn how SMBs want companies to capture their attention, build interest and engage them as prospective customers, and what makes lead generation effective.
SMB Sentiment Tracker

FEBRUARY 2027
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Convert More SMB Prospects into Customers
‍Learn what moves SMBs from consideration to purchase and what companies can do to increase confidence and conversion.
Hot Topic: SMB Use of AI

MARCH 2027
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Optimize the SMB Buying Experience
‍Learn what SMBs expect throughout the buying journey and how companies can make it easier for them to evaluate options and purchase.
‍SMB Sentiment Tracker

APRIL
2027
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Win the SMB Sales Conversation
‍Understand when SMB buyers want sales help, what they value in sales interactions and how sales teams can build trust and purchase confidence.
Hot Topic: SMB Digital Marketing

MAY
2027
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Build Trust and Credibility with SMBs
‍Learn what makes SMBs view a company as a credible source of expertise and how to create thought leadership that builds trust and influences purchase.
‍SMB Sentiment Tracker

JUNE
2027
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‍

Create SMB Messages That Resonate
‍Discover which needs, benefits, messages and proof points matter most to SMBs and how to create messaging that gets their attention and response.
‍Hot Topic: The State of SMB Technology: AI, Automation and What's Next

JULY
2027
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Build the Right SMB Marketing Mix
‍Learn where SMBs want companies to reach them and how to use email, social, search, AI and other channels more effectively.
‍SMB Sentiment Tracker

AUGUST
2027
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Accelerate SMB Onboarding and Adoption
‍Understand what SMBs expect after a purchase and how providers can help them get started, see value and successfully adopt a new solution.
‍Hot Topic: SMB Use of AI (update)

SEPTEMBER
2027

Win SMB Customers Through Partners and Marketplaces
Learn when SMBs prefer to buy through partners and marketplaces and what partners can do to earn their trust and business.
SMB Sentiment Tracker‍

OCTOBER
2027
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‍

The SMB 2028 Buyer Outlook
‍Get a current view of what SMBs plan to buy, what is driving those plans and how providers can position themselves for upcoming purchases.
Hot Topic: Cybersecurity

NOVEMBER 2027
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Retain SMB Customers and Grow Share of Wallet Understand what SMBs value in an ongoing relationship and what providers can do to retain customers and earn more of their business.
‍SMB Sentiment Tracker

DECEMBER
2‍027
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Understand the Evolving SMB Technology Mindset
‍Explore how SMBs approach technology investment and adoption and what providers can do to make new technologies easier to understand, evaluate and adopt.
Hot Topic: SMB Payments Preferences