Custom SMB Market Research
Understand your SMB customers. Make better decisions.
Bredin is a market research firm specializing in the SMB market. We help leading brands understand the needs, priorities and buying behaviors of small and midsize businesses through custom quantitative and qualitative research.
Our decades of SMB research experience, combined with ongoing proprietary research into the market, give us a deep understanding of SMB priorities, challenges, attitudes, and behaviors. We bring that context to every engagement to help clients get more from their research.
Whether you need to size an opportunity, understand customer needs, test a product or concept, refine your go-to-market strategy, or develop compelling thought leadership, we design research to answer your most important business questions.
SMB research built around your objectives
We design each engagement around the SMB segments that matter to you. We can target respondents based on:
- Company size and revenue
- Industry and geography
- Role and decision-making responsibility
- Technology use and purchase authority
- Customer, prospect, or other relevant characteristics
Our experience with SMB audiences helps us design questionnaires and discussion guides that reflect how small and midsized businesses actually operate and generate findings your team can use.
Quantitative and qualitative SMB research
Bredin provides a full range of custom research capabilities.
Quantitative research
Custom surveys designed to measure attitudes, behaviors, needs, purchase intentions, market opportunities, and differences across SMB segments.
Qualitative research
In-depth interviews, focus groups, and other qualitative approaches that reveal the motivations and experiences behind the numbers.
Advanced analytics
Segmentation, conjoint, MaxDiff, pricing research, key-driver analysis, and other techniques to answer complex business questions.
Thought-leadership research
Research designed to uncover compelling, credible findings that support reports, media relations, content, events, and other thought-leadership initiatives.
Research designed with the end result in mind
When research is intended to support thought leadership, the best time to think about the final story isn't after the data comes back. It's before the questionnaire is written.
Bredin's award-winning content development team works alongside our researchers from the outset of thought-leadership engagements. Together, they identify potential themes and differentiated storylines and help ensure that the questionnaire is designed to uncover the insights needed to support the project's communications objectives while maintaining rigorous research standards.
Once the research is complete, our content team can turn the findings into compelling reports, white papers, articles, infographics, and other thought-leadership content.
SMB expertise that adds context to the data
SMBs aren't simply smaller versions of large enterprises. Their priorities, resources, buying processes, technology needs, and decision-making structures vary significantly by company size and other characteristics.
Bredin has specialized in researching the SMB market for decades. That experience informs everything from how we define and recruit the right respondents to how we structure questions, analyze differences among SMB segments, and interpret the findings.
And because we conduct proprietary SMB research on an ongoing basis, we bring broad market context to every engagement.
Research that leads to action
Our work goes beyond delivering data. We identify the findings that matter, explain what they mean, and help clients understand the implications for their business.
Bredin custom research can help you:
- Identify new market opportunities
- Understand SMB customer needs and priorities
- Segment the SMB market
- Improve products, services, and customer experiences
- Refine positioning and messaging
- Strengthen marketing and sales strategies
- Understand the SMB buyer journey
- Develop data-driven thought leadership
Experience researching the SMBs you need to reach
We conduct research with SMB principals, business decision-makers, IT decision-makers, financial decision-makers, HR leaders, marketers, and other specialized audiences.
Respondents can be precisely targeted by company size, revenue, industry, geography, role, seniority, purchase responsibility, and other criteria.
Our clients include leading technology, financial services, telecommunications, business services, and other companies that need a deeper understanding of the SMB market.
Proprietary SMB intelligence strengthens our custom research
Bredin doesn't only study SMBs when a client commissions a project. We conduct ongoing proprietary research to track how SMB priorities, challenges, spending, technology adoption, and buying behavior are changing.
Bredin SMB MarketPulse surveys 500 U.S. SMB decision-makers every month, giving our researchers continuous visibility into the market and valuable context for custom engagements.
Frequently asked questions
Why use a market research firm that specializes in SMBs?
SMBs differ significantly by size, industry, growth stage, and other characteristics. An experienced SMB research firm understands how to define the appropriate audience, recruit qualified decision-makers, ask relevant questions, analyze differences among segments, and interpret the results in the context of the broader SMB market. Explore Bredin Insights
Does Bredin conduct quantitative SMB research?
Yes. Bredin conducts custom quantitative research with SMB owners, principals, and business decision-makers. Studies can include advanced techniques such as segmentation, conjoint, MaxDiff, pricing, and key-driver analysis.
Does Bredin conduct qualitative SMB research?
Yes. Bredin conducts in-depth interviews, focus groups, and other qualitative research with SMB decision-makers to explore their needs, motivations, experiences, and decision-making processes.
Can Bredin reach specific types of SMB decision-makers?
Yes. Research audiences can be targeted by role, company size, revenue, industry, geography, seniority, purchasing responsibility, technology use, and other characteristics.
Can Bredin develop the final research report or white paper?
Yes. Bredin's award-winning content development team works with our researchers from the beginning of thought-leadership engagements. This integrated approach helps ensure that the research design supports both rigorous analysis and the development of compelling reports, white papers, and other content. Explore our content development capabilities
Does Bredin conduct global SMB research?
Yes. Bredin conducts SMB research in the U.S. and internationally, with research programs designed around the specific markets and audiences each client needs to understand.