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Friday, February 21
SMB Challenges with AI Implementation
Cost, security, and training are the top SMB concerns
SMB Challenges with AI Implementation
Many SMBs have implemented AI, and are seeing substantial benefits. However many SMBs, especially smaller ones, are still in the investigation stage. To find out what’s keeping those SMBs from implementing AI, we recently surveyed them on what they expect the challenges of implementing AI will be.For very small businesses (VSBs, with 1-19 employees), a lack of a clear AI strategy is the biggest implementation challenge. After that, cost, security/compliance, and technical problems are top concerns.
For small businesses (SBs, with 20-99 employees), the cost of AI is the biggest challenge. Their other top concerns are a lack of a clear AI strategy, result usability and accuracy, and training.Like SBs, a top concern for midsized businesses (MBs, with 100-500 employees) is the expected cost of AI. However, MBs are equally worried that training end users will be difficult or time-consuming. They are also concerned about security and compliance.Anticipated Challenges of SMBs Investigating AI
Looking for actionable SMB insight? Bredin’s global research gives you high-value insights to improve your go-to-market, product, pricing, UX, and other strategies. We also generate uniquely valuable data for high-impact content, PR, social, and sales support programs.
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Recent research-based content projects include:
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We conducted focus groups for a major online conferencing vendor to determine usage, brand perception, and reaction to various communications and positioning concepts.
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Thought Leadership Report
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For a major wireless communications vendor, we conducted IDIs with 15 participants in each of three key industries as a first step towards defining industry-specific product requirements.
Thought Leadership Report
Journey map development
For a challenger financial management application vendor, we conducted in-depth interviews with small service businesses to uncover opportunities to extend the brand into new offerings.
Technology reseller training needs
For a major networking equipment manufacturer, we conducted a phone survey of 50 reseller partners to determine their training format preferences. The presentation helped to define the educational programs that were offered at a series of reseller training roadshows.