Custom content for thought leadership

Bredin combines deep small business and SMB research expertise with award-winning content capabilities to create differentiated thought leadership, PR, and content marketing programs.

Working with separate research and content firms can mean that writers receive a finished dataset and have to find a story in whatever the research happened to produce.
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Bredin takes a different approach.
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Our research and content teams collaborate before the questionnaire is written. We consider the audiences you need to reach, the story you want to tell, your campaign objectives, and the kinds of findings that will make the content useful and differentiated.

Our content team stays involved as the research progresses, working with our researchers to identify the most interesting findings and develop the storyline.

Example Content Formats

Recent work

Deep small business and SMB expertise

‍Bredin’s decades of exclusive focus on the SMB market help us ask better questions, recognize findings that matter, and develop content that reflects how small business decision-makers actually think and operate.

Bredin can handle the entire program, from research strategy and questionnaire development through analysis, storyline development, writing, and design. Or, we can focus exclusively on the research and hand off content-ready findings for your team to use in content or promotion.

White papers and e-books that educate prospects and support lead generation
Buyers' guides that help SMBs understand their options and make decisions
How-to guides that combine research findings with practical guidance
Webcasts that give you another way to share your research and expertise
Blogs and articles that extend the value of your research
Social content that highlights individual findings and drives readers to larger research assets

Thought leadership reports that showcase your expertise‍
PR programs built around original, newsworthy findings

‍Research-based content for leading brands

Bredin has developed research and thought leadership content for leading brands in technology, financial services, payments, HR, and other industries.

Paychex
Research-based reports designed to reinforce thought leadership and communicate client value.

LinkedIn
Research-based content supporting awareness and lead generation.

Intuit
A research-based handbook designed for lead generation.

Microsoft
Research and content designed to increase awareness and relevance of security solutions.

Citizens
Research-based reports supporting thought leadership and marketing programs.

AWS
A research-based guide supporting an email nurture campaign.

Heartland
An e-book combining industry research with practical information for small businesses.

Make more of your research

If you're planning a thought leadership, PR, or content marketing program, Bredin can help you design the research with the end product in mind and turn the findings into content your audience will value.

Talk to Bredin about your research and content program

Get high-impact content