What SMBs Want in a Cybersecurity Vendor
October 15, 2026
In recent Bredin research, 47% of SMBs cite total cost as an important factor when choosing a cybersecurity provider, making it the top consideration overall. However, cost matters much less as business size increases, while expertise and experience working with similarly sized businesses becomes more important. Ease of use and reputation also matter more to the largest SMBs.
What SMBs consider when choosing a cybersecurity provider
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