What SMBs Prioritize: U.S. and International Findings

March 26, 2026

SMBs in the U.S., Germany and India rank customer growth and retention as their #1 near-term priority, according to Bredin's latest survey of 800 SMB principals in key markets. UK SMBs prioritize financial stability.

‍Top U.S. SMB Priorities

‍U.S. SMBs of all sizes rank customer growth and retention as the #1 business priority.Second and third priorities:

  • ‍Very small businesses (VSBs, 1–19 employees) and small businesses (SBs, 20–99 employees): Financial stability; market expansion.
  • Midsized businesses (MBs, 100–1,000 employees): Productivity/operational efficiency; financial stability.

U.S. SMB Priorities

What would you say is your top business priority for the next two months?‍

Top SMB Priorities: UK, Germany, and India

‍UK:

  1. Financial stability
  2. Productivity/operational efficiency
  3. Customer growth and retention

Germany:

  1. Customer growth and retention
  2. Financial stability
  3. Productivity/operational efficiency

India:

  1. Customer growth and retention
  2. Product/service innovation
  3. Financial stability

UK, Germany, and India SMB Priorities

What would you say is your top business priority for the next two months?

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