Top Content Formats for Awareness

What content formats do SMBs use to first learn about business products and services? It depends on the company size.

According to our recent survey of 500 U.S. SMB principals, the formats that work best at the product discovery stage are:

• Very small businesses (VSBs, with 1-19 employees): Articles and promotional or one-off emails
• Small businesses (SBs, with 20-99 employees): Videos
• Midsized businesses (MBs, with 100-1,000 employees): Research reports

Top Content Formats for SMB Awareness, by Headcount

How likely are you to first learn about products or services for your business via each of these advisory content formats from vendors?

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