SMB Outlook and Investment Plans by Industry

April 16, 2026

SMBs are generally optimistic about 2026, especially those in retail/wholesale, according to Bredin's latest survey of 500 U.S. principals. SMBs that expect revenue to grow 10% or more in 2026:

  • Retail/wholesale: 61%
  • Manufacturing: 56%
  • Professional services: 49%

‍Industry investments driving growth

Industry investment priorities tell different stories. Professional services are most likely to invest in AI this year, while retail/wholesale and manufacturing prioritize marketing. The top areas of investment by industry are:

Professional services 

  1. AI (generative and/or agentic)
  2. Technology and IT infrastructure
  3. Marketing, selling, and advertising

Retail/wholesale

  1. Marketing, selling, and advertising
  2. AI (generative and/or agentic)
  3. Product or service development

Manufacturing

  1. Marketing, selling, and advertising
  2. AI (generative and/or agentic)
  3. Debt reduction and employee hiring and development (tie)

‍2026 SMB Investment Plans by Industry‍

‍In which areas do you plan to invest in the next 12 months? Select all that apply.

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