Best Time & Day to Engage SMBs

Bredin’s latest survey of 500 U.S. decision-makers pinpoints the optimal time and day to maximize SMB engagement with advisory content.

What stands out: Engagement peaks in the morning, and on Mondays, for all SMBs.

‍To optimize SMB content engagement:

‍Larger SMBs engage with content earlier in the morning.

• Peak engagement time is 10am–noon for very small businesses (VSBs, 1–19 employees) and small businesses (SBs, 20–99 employees)
• For midsized businesses (MBs, 100–1,000 employees), it’s 7am–10am

SMB Engagement by Time of Day

How likely are you to read, listen to or watch advisory content from vendors during each of these times of day?

Top day of the week to send advisory content:

‍Mondays perform best, especially for larger SMBs.

• Peak engagement days are Monday and Thursday for VSBs
• For SBs, it’s Monday through Wednesday
• For MBs, it’s Monday

Other weekdays are almost as effective for each size segment, although there is a noticeable dropoff on Fridays. Weekend content engagement is significantly lower than weekdays for all groups.

SMB Engagement by Day of Week

How likely are you to read, listen to or watch advisory content from vendors on each of these days?

Need expert SMB insight? With an exclusive focus on the SMB market, decades of research experience, and advanced data tools, Bredin delivers actionable custom and omnibus research. Contact us to learn how we can support your 2026 GTM, product, content, PR, social, and sales goals.