The Bredin SMB Pulse

The Bredin SMB Pulse omnibus survey provides monthly research on a representative national sample of small and midsized businesses (SMBs). This shared-cost research provides fast, cost-effective survey results when you don’t have the time, budget or need for a full custom research study.

Who participates

Each month, the Bredin SMB Pulse survey delivers responses from 500 principals – such as owners, founders, managing directors, partners, CEOs and presidents – at:

  • 250 companies with 1 to 19 employees
  • 150 companies with 20 to 99 employees
  • 100 companies with 100 to 500 employees

With the Bredin SMB Pulse, you can quickly and inexpensively:

  • Assess brand, product or ad awareness
  • Conduct longitudinal or tracking research
  • Determine behaviors, usage or satisfaction
  • Generate data for high-value content marketing, social and / or PR campaigns; or for collateral development
  • Get reactions to new product features, bundles and pricing
  • Identify purchase drivers
  • Test ad, message, name, logo or product concepts
  • Uncover competitive marketing activity, brand / product perception, usage, satisfaction and purchase intent

How it works

  • The Bredin SMB Pulse is fielded the third week of each month. Questions are due by 5pm Eastern on the second Thursday of each month.
  • You can submit questions in a variety of formats such as yes/no, single and multiple select, ranking, rating or open-ended. Questions can include simple branching, skipping or piping.
  • JPEG or GIF images can be included for $150 each. The maximum file size is 60K, and maximum image dimensions are 600x800 pixels.
  • Customized cross-tabs and data files are available for an additional fee.
  • Open-ended responses will be included in the data file. Coding is available for an additional fee.

What you get

  • As much assistance developing or reviewing your questionnaire as you would like
  • Fielding status updates
  • Raw survey data, at your request (Excel format)
  • A PowerPoint deck with summary slides and significance test results for each question, including by company size (headcount and revenue), age, industry, location (state and urban vs rural) and growth outlook; as well as the respondent age and gender.
  • A conference call walk-through of the survey results
  • Bredin can also develop marketing or sales support content such as articles, blog posts, collateral, infographics, interactive tools and webcasts – based on your Pulse data. We can also host webcasts presenting your research results.

Pricing and timing

You can add 10 questions to the SMB Pulse for $12,500 (save $3,000 by booking before the price increase on May 1). To participate in the SMB Pulse, just send us an email.

2018 schedule

WaveQuestions dueSurvey fieldedData provided
MarchBooked3/12-165pm Friday 3/23
April5pmE Thursday 4/124/16-205pm Friday 4/27
May5pmE Thursday 5/105/14-185pm Friday 5/25
June5pmE Thursday 6/146/18-225pm Friday 6/29
July5pmE Thursday 7/127/16-205pm Friday 7/27
August5pmE Thursday 8/98/13-175pm Friday 8/24
September5pmE Thursday 9/139/17-215pm Friday 9/28
October5pmE Thursday 10/1110/15-195pm Friday 10/26
November5pmE Thursday 11/111/5-95pm Friday 11/16
December5pmE Thursday 12/612/10-145pm Friday 12/21

If you need quick qualitative insights, check out the Bredin Voice of Small Business.