Selling Tech to SMBs
Get key insights on how best to sell to SMBs.
SMBs are feeling pretty optimistic – and that translates into plans to buy technology. Whether it is to improve data security or upgrade dated equipment, SMBs have significant tech investment plans, especially for PCs, printers and smartphones.
To find out how you can take advantage of this opportunity, we recently surveyed over 300 U.S. SMB principals. The findings are instructive; there are some great learnings on how SMBs learn about, research and make tech purchase decisions; their purchase intent and timing; preferred purchase channel; perceptions and trust of leading tech brands; and how tech vendors can improve the sales process.
In this new report from Bredin, the SMB marketing experts, you’ll find unique insights on:
- The SMB business outlook
- The information sources SMBs use to learn about, research and make a purchase decision on technology
- Who leads the tech product research process, and makes the final purchase decision
- Why SMBs will buy technology
- When SMBs will buy different kinds of hardware and software
- How long it takes SMBs to research and purchase technology
- SMB technology budgets
- Awareness of and trust in 55 leading technology brands*
- How SMBs want to buy technology
- What kind of tech consultants SMBs use, and how much SMBs trust them
- Drivers of tech purchasing satisfaction – and how well tech companies perform
- General SMB perceptions of technology
- How tech vendors can simplify the purchasing process
- Content consumption by tech vendor category, and its value to SMBs
- The content formats and topics SMBs want from tech companies
- The impact of content marketing on brand perception, acquisition and retention
- Detail on how SMBs vary by respondent age and gender; as well as company revenue, headcount, age, growth rate, industry and region
For only $750, you get
- The full report
- Plus an individual walk-through by Bredin CEO Stu Richards
*Companies covered: 8x8, Adobe, Amazon, Apple, AT&T, Avaya, Box, Brother International, Canon, CenturyLink, Spectrum Business, Cisco, Citrix, Comcast, Concur, Cox Business, Dell, DocuSign, Dropbox, EMC, Epson, Facebook, GoDaddy, Google, Hootsuite, HP, IBM, Ingram Micro, Intel, Intuit, Konica Minolta, Lenovo, Lexmark, LinkedIn, Microsoft, Oracle, Panasonic, PayPal, Pitney Bowes, Ricoh, RingCentral, Sage, Salesforce, SAP, Sony, Symantec, Tech Data, Twitter, Verizon, VMware, Weebly, Wix, Xerox, Zendesk, and Zenefits.
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